Registration: In order to get the most out of our Web site, guests are encouraged to first complete a Bluelion online account registration form. During registration, a visitor is required to provide his or her contact information, such as name and e-mail address, shipping and billing information if placing an order, and vehicle information. This information is used to create a personal account for the visitor and to contact the online account holder regarding Bluelion products and services. Bluelion online account holders may receive updates via e-mail or text messages regarding the status of their orders, as they flow through the delivery process. If you choose to check out as a guest the information you enter will be used for the purposes of that order, but will not be saved on our Web site and you will have to re-enter it every time you use guest checkout.
Order: We request information from the guest on our online order form when providing services. A guest must provide contact information, such as name, shipping and billing address and e-mail address and for billing purposes, financial information, such as credit/charge card number, expiration date and card verification code. If we have trouble processing an order, this contact information is used to get in touch with the guest. We may also use your phone number to identify your order and/or return in our system or on the return mailing label. You may create an online account during the ordering process, but you are not required to do so. We communicate with the guest to provide requested services and in regards to issues relating to their account via e-mail or phone.
Security: We want our guests to feel confident when they use our Web site and trust us with their personal information. We take every commercially reasonable precaution to protect our guests’ personal information both online and offline. However, we cannot ensure or warrant the security of information provided to us and guests do so at their own risk.
Guests may choose to create a user name and password in order to complete the Bluelion online registration process, or purchase. Please keep this information confidential.
When our registration/order form asks guests to enter sensitive information, such as credit/charge card number, that information is encrypted using standards-based Web technologies called Secure Sockets Layer (SSL) and Hypertext Transfer Protocol Secure (HTTPS). While on a secure, encrypted page, such as our checkout pages, the padlock icon on the bottom of Web browsers such as Internet Explorer, Firefox and Safari will change from unlocked to locked.
If you have any questions about the security of your information, please contact us at firstname.lastname@example.org.
Promotions, Surveys, Contests and User Generated Content: From time-to-time, we may request information from guests via sale announcements, surveys, contests, ratings, reviews or other guest-generated content. Participation in those activities is completely voluntary and therefore, the guest has a choice whether to disclose this information. Information requested may include contact information, such as name and shipping address, email, and demographic information, such as ZIP code and age information.
Cookies and Web Beacons: A cookie is a piece of data that contains information about the guest’s visit to our Web site and is stored in the guest’s Web browser. Usage of cookies is in no way linked to any personally identifiable information on our Web site. Once a guest closes the Web browser, the cookies are stored for up to 30 days. With a cookie from our Web site, the guest may not have to login with a guest name and password more than once per visit, thereby saving time while on our Web site. If a guest rejects cookies from our Web site, the guest may still use our Web site, but would have to re-enter certain information, such as guest name, password, favorite store and/or vehicle information. If a guest rejects the cookies, the guest may not be able to login. Without logging in, the guest will still be able to access our Web site, but will not have access to certain parts of the Web site. Cookies may also enable us to track and target the interests of our guests to enhance their experience each time they visit our Web site.
Certain pages may have "web beacons”, pixels or tags, for our internal use only to obtain information regarding your IP address, state and zip code of your IP address, browser type, URL of the viewed page and the time of viewing when you view a page that contains a beacon, pixel or tag. We also partner with third parties that may view this data or place ‘beacons’, pixels or tags to assist us with tracking the efficacy of our website, marketing efforts and/or other products and services we offer or to determine how guests use our Web site. To opt out of aggregation and analysis of data collected by our third party, please click here.
Log Files: We use IP addresses to analyze trends, administer the Web site, track guests’ movements and gather broad demographic information for aggregate use, including operating systems, browser information and referring and subsequent sites. Such information is not linked to personally identifiable information. Cookies and log files may be placed or tracked by our Web-analytics providers.
Interest-Based or Online Behavioral Advertising (OBA): We may use information that we or third party advertising companies collect from you to display ads tailored to you on our website or on third party websites based on how you shop or behave online. If you would like to opt-out of online behavioral advertising, please contact us.
Social Media: Bluelionautoparts.com includes social media features, such as Facebook, YouTube, Instagram, Pinterest, and Twitter widgets. These features may collect information about your IP address and your browsing history, and they may set a cookie, beacon, pixel or tag or similar item to make sure their features functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.
QR Codes: We may use QR codes for promotions, contests, special events, or other offers. Scanning one of our QR codes may initiate an invitation on your mobile device to join our mailing list. To sign up, we ask you for certain information including your name, mailing address, email address, telephone numbers.
E-mail a Friend: If a guest elects to use our referral service for informing a friend about our online store, we ask the guest for the friend's name and e-mail address. We will automatically send the friend a one-time e-mail inviting the friend to visit the Web site. We do not retain information on your friend.
Mobile Messaging: You can sign up to receive communications about our products and services via a mobile device. If you utilize this, we may send you communications by text message or call. You can opt out of receiving these communications. Standard text rates for your individual cellular contract may apply. We are not responsible for costs imposed by your carrier.
Site and Service Updates: For those guests who have opted to receive e-mail from us, we also send the updates about our products and services. We communicate with the guest to provide requested services and in regards to issues relating to their account via e-mail or phone.
Correction and Updating Personal Information: If a guest’s personally identifiable information changes, such as your address, wishes to update their preferences or if a guest no longer desires our services, we will correct, update or remove that guest’s personal data provided to us. That can usually be done through the guest’s online account or by contacting us at email@example.com.
Supplementation of Information: In order for us to properly fulfill our obligations to our guests, it is necessary for us to correct or supplement the information we receive with information from third-parties. That information is limited to information about products to be displayed, as part of our electronic catalog and other information that allows us to sell and ship products to consumers, improve our services, and detect and prevent fraud. Guest profiles or other sensitive guest information are not shared as part of that interaction.
Sharing: We share aggregated demographic information with our partners. This information is not linked to any personal information that can identify any individual person. We also partner with third parties to provide services to support our business. For example, we use an outside shipping company to ship orders, and one or more processing companies to collect credit card information and bill guests for goods and services, and to monitor for fraud. We also partner with other third-parties to provide specific services. For example, our Web site is hosted by a third–party, so it may also receive certain information about you. We may share names, credit card information or other personally identifiable information that is necessary for the third party to provide those services. We do not authorize those third-parties or shipping companies to use personally identifiable information, except for the purpose of providing services to us. However, we have no control over the disclosure and use policies, and practices of any of these third-parties. They may store your information in locations where they have facilities. We may share your information with our wholly-owned subsidiaries and affiliates or in the event of a corporate merger, acquisition, sale, dissolution or similar event. If we believe we are required by a valid law, rule, regulation or court order to share information about our guests, or if we believe it is necessary to protect the safety or rights of Bluelion Automotive, its associates, customers or third parties, we may do so. We may share non-personal information about your vehicle's service history with our partners.
If you are a commercial account customer and a member of our Rewards Program, we may provide your name, address, contact information and other details about your account activity to companies or organizations which are not part of Bluelion Automotive. These companies may use this information to market opportunities or other offers to you.
Links: Our Web site may contain links to other Web sites. We are not responsible for the privacy practices of such other sites. We encourage our guests to be aware of the Web sites they visit when they leave our Web site and to read the privacy policies of each and every Web site that may collect personally identifiable information. This privacy statement applies solely to information collected on our Web site, as we described herein.
Special Offers: Upon registration, our system sends all new guests a welcoming e-mail to verify password and user name. Registered guests who have not opted out of receiving e-mail from us will receive information about Bluelion’s products, services and promotional events as well as transactional emails.
Correction and Updating Personal Information: If a guest’s information changes, such as your address, or you wish to update your preferences or if you no longer desires our services, we will correct, update or remove that guest’s personal data provided to us. That can usually be done through the guest’s online account or by contacting us.
General Audience Web Site: Our Web site is a general audience Web site that is not geared towards children. We do not knowingly collect information about children.